The new messaging application is expected to compete with Twitter, one of the pioneers in sending instant messages.
Meta Platforms’ Instagram plans to launch a text-based app to compete with Twitter that could debut as early as June, Bloomberg News reported on Friday, citing sources familiar with the matter.
Facebook’s parent company is testing the product with influencers and some content creators on social networks, according to the report.
The company did not immediately respond to a Reuters request for comment.
Meta has been reaching out to talent agencies and celebrities to gauge interest in testing an early version of the app, which will integrate with Instagram, Verge reporter Alex Heath said in a newsletter.
“The decentralized app is based on Instagram, but it will be compatible with other apps, such as Mastodon,” Lia Haberman, a professor of social media and influencer marketing at the University of California (UCLA), said in a newsletter.